Introducing Open MIND
We create, produce and promote events such as the Japanda International Open 2024 in Itoshima
We are located in Fukuoka, Japan
Open Mind is a family-owned and operated business, led by Bruce, Ling, and Tony Haendel
Open Mind
A Range of Media and Communication Services
Web-Design
Your Online Presence
Grow Your Business
Copywriting & Editing
Effective Messaging
Product Promotion
Reach Global Markets
Strategy and Marketing
Translation &
Proofreading
Japanese to English,
English to Japanese
And More...
Video & Audio Production
Total Production & Editing
Over 500 voiceover recordings since 1985
Fukuoka Plus Directory
"All of Fukuoka In English"
Business Directory
Hakata Foodie Experiences
Food Tourism and Private Guide Services
We are ByFood Experience Partners specializing in Yatai Food Stall tours, to Japan's best street food.
Japanda Badminton Club
Train with the best athletes and coaches in English, Japanese, or Chinese
What OPEN MIND PRoduceS
We Optimize Your Media & Communication; You Focus On Your Core Business
Websites for International Lawyers
Clearly Communicate In English
Shimizu Immigration Consulting Office guides clients through Japan immigration, business formation, and offers general living advice for English-speakers setting-up shop in Japan. Open Mind chose their new domain name, shot photos, created text, and built their website, transforming their business which now reaches clients from over 30 countries.
Websites for Tourism
English-language Promotion
Japan Cycling Tours has been running bike tours in Japan for over 16 years. Open Mind created an informative one-pager for them that makes it easy for smartphone and PC users to get the information they need when planning their next adventure. The downhill video is scary.
Documentaries
Award-Winning Documentary
Documentary "Shinto: Kami No Michi" directed by Tom Sajewski (t.sajewski@dop.film)
Awarded Best Short Documentary and Best Cinematography at the Roma Short Film Festival 2021.
Open Mind enabled Mr. Sajewski to capture an up-close look at the world of Shinto, including an exclusive, ancient ceremony during the transition from "Heisei" to the "Reiwa" Era at Daizafu Tenmangu.
Photos
Unique Visual Promotion
Open Mind provided the main model for the August 2019 in-flight magazine cover. Photo by photograph-r.
Video Editing
Establishing A Brand Image
Junno Design's top-selling wood care product line is made in Fukuoka. To convey their brand image, we re-worked their footage, adding sound to create a more compelling story.
Cultural Promotion
Anticipating TOKYO 2020
The Imagine One World Kimono Project produced 216 handmade kimonos with artisans throughout Japan. Each one is a priceless work of art, created for each nation and territory competing in Tokyo 2020. Different kimonos were featured every week on their English-language Facebook page.
Tourism Promotion
Sharing Kyushu's Magic
Our team hits Kyushu's backroads, tea fields, rice terraces, farms, hot springs, temples, historical sites, restaurants, local inns, and country homes for the Kyushu Tourism Organization (KTO).
Acting, Singing, Modeling
TV & Web Commercials
Toyota dealers in Kyushu and Okinawa get *star*power from our of actor & singer partners.
Voiceovers for TV Promotions
An International Brand in Japan
Open Mind recorded voiceovers in Japanese and English.
A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink root beer are amazing.
Some OF Our ClientS
From top brands to local heroes
TOTO Ltd.
Marketing, Training
Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.
The North Face
Product Evaluation, Logistics Programming
Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.
Witt O'Brien's
Emergency Management
Witt O'Brien's specializes in crisis and emergency management for vessels that enter US waters. Open Mind handles mission-critical documentation and assists local staff, to better serve Japan-based clients.
A & W
Voiceovers
Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.
Gundam
Translation
With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.
Published by Kodansha.
Matsuri In Kyushu
Tourism Promotion & Strategy
Creating tourism experiences with Hakata Foodie for Japanese festivals in Kyushu.
Kyushu Tourism Promotion Organization
Tourism Promotion
Written content and images for official website: We design and produce and materials for the international market.
Canal City
Marketing
Increased customer numbers through aggressive tv/radio promo campaign with
Dentsu Kyushu.
Kyushu University
Marketing
Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.
Growth Next
Translation & Editing
Provided English-language promotional text, organized business meet-ups for
international community.
Startup Fukuoka
Business Promotion
Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.
International
Congress Center
PR & Marketing
Managed English language copywriting for Fukuoka's main conference center.
Bayside Place
Hakata
Public Wi-Fi
Brought public Wi-Fi to
Bayside Place Hakata,
increasing customer traffic.
Kyushu National Museum
PR & Marketing
As editors, Open Mind had the final word on English language promotional materials.
Solaria Plaza Tenjin
Radio & TV Voiceovers
Recorded voiceovers for seasonal promotions,
Increasing customer numbers.
G20 YEA SUMMIT
Interpreter
Provided chief Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.
Glocals Tour
Website Creation
Produced website for inbound-tour company in Kyoto, Japan
Experience Partner
Japan By Food Tours
Tour creation and operations in partnership with inbound-focused company based in Tokyo, Japan
Strategy & Marketing
Advisory Services
Assist with B-Genki's English-language copy, product-naming, product placement, & strategic introductions. B-Genki is a Division of Marukin Foods
Strategy & Marketing
A Fukuoka-Based Company
English-language copy, product-naming, product placement, strategic introductions.
Your Team IN Japan
Connecting You to the World
Bruce R. Haendel
Co-Founder & Director
At Open Mind, KK, we are proud to have Bruce Haendel as a founding member of our team. Bruce is a seasoned professional in marketing and business communication, with a proven track record in promoting businesses and organizations on a global scale. His exceptional writing skills, combined with his expertise in digital promotion, make him a valuable asset to our company and our clients.
Recently, Bruce, aka Hakata Foodie, has been working as an experience partner with Japan ByFood, spearheading development of their Fukuoka and Saga area food tours, primarily concentrating on expanding yatai food-stall culture in Fukuoka City. In 2024, he assisted the creation of the Yatai Concierge at Fukuoka International Airport and is now training a team of guides to assist with his popular food tours in Kyushu.
Bruce regularly advises Marukin Foods CEO, Fusako Kira, an innovative CEO in Kumamoto, Japan, as she brings her new product line, B-Genki, to the global market. This year, he helped place B-Genki's healthy snack products in Japan Airlines' First-Class lounges.
In addition to work for tourist boards, agencies, and food companies, Bruce still produces voiceovers for TV and internet for clients all over Japan.
Bruce's work has earned him high praise from industry leaders and his commitment to connecting entrepreneurs has made him a well-respected member of the business community in Fukuoka City. His experience as a research fellow for the MIMO-MESH Project at Kyushu University and co-organizer of the popular meetup Business Casual further demonstrate his passion for innovation and business development.
At Open Mind, KK, we are committed to helping Japanese SME business owners reach their full potential by providing them with international business communication services. Your business can be empowered to increase your market reach and target an international audience. We highly recommend our services to anyone looking to expand their business and reach their goals.
Anthony S. "Tony" Haendel
Director/Producer
Tony is a multi-lingual professional in marketing and sales, with exceptional writing skills in Japanese, native fluency in English, and conversational ability in Mandarin Chinese.
With his lifetime friend, M. Sakaguchi, he is a founder at Atelierito, where he handless marketing and distribution of some of the most delicious baumkuchen obtainable. Together, with his business partner, they have built the Atelierito brand into a successful online sales business with devoted customers from Okinawa to Hokkaido.
In October 2024, Tony served as community manager for COLIVE Fukuoka 2024.
In December 2024, he successfully produced and led admin for the Japanda International Open 2024 in Itoshima, a badminton tournament that attracted over 400 players, staff, and guests from 8 countries including Japan, a project created for Coach Haendel Ling @ Japanda Badminton.
Tony is currently making trips to Taiwan, Las Vegas, USA and Germany, on behalf of B-Genki, interfacing directly with buyers abroad in English, Japanese, and Chinese. He is leading the expanion into North American and Europe as the face of B-Genki.
Further, Tony manages his own sales team working the Japan real estate market for rentals and ownership in English, Chinese, and Japanese.
Though still quite young, Tony's work has already earned him high praise from industry and tourism leaders and his commitment to assisting digital nomads has made him a well-respected member of the business community in Fukuoka City.
At Open Mind, KK, we are committed to helping Japanese SME business owners reach their full potential by providing them with international business communication services. Your business can be empowered to increase your market reach and target an international audience. We highly recommend our services to anyone looking to expand their business and reach their goals.
